On May 19 and 20, 2025, Flora Blumenimport & Handels eG, under its BesteBlumen brand, organized a Grower Tour in the Lower Rhine region of Germany. The two-day event attracted around 45 participants from various segments of the floral supply chain, including wholesalers, florists, trade association representatives, and other industry professionals.
The tour provided a unique opportunity for participants to visit several nurseries in North Rhine-Westphalia. Traveling by bus, attendees were able to engage in conversation and informal networking, fostering a sense of community among the diverse group.
The participating nurseries included Klümpen Roses, Verbeek Hydrangeas, Ruland Outdoor Roses, Grutsch Horticulture, Van Megen Gerberas, Wans Roses, and Vermöhlen Peonies. These businesses welcomed the tour participants, offering exclusive behind-the-scenes insights into their operations. Production processes, breeding goals, unique operational features, and current challenges were openly and practically presented. These details, often hidden in day-to-day operations, made the tour a truly special experience.
A particular highlight was the visit to Veiling Rhein-Maas, Germany’s unique flower auction. Participants gained exclusive insight into the workings of a modern auction house, including logistics, goods handling, and digital bidding systems. Many attendees were impressed by this glimpse into the heart of daily market operations.
The tour’s diversity was one of its key strengths. Wholesalers, florists, growers, and industry leaders all participated with great enthusiasm. New connections were made, existing ones were strengthened, and valuable knowledge was exchanged along the way.
The organization of the event was highly praised. From route planning and breaks to the charming group photo ritual at the end of each visit, every aspect ran smoothly.
In conclusion, the 2025 Grower Tour was a thoroughly successful event. It offered professional depth, personal warmth, and a lasting sense of togetherness. More than just a glimpse inside greenhouses, it was a powerful signal for collaboration, curiosity, and enthusiasm in the green industry.
