HiBreeding and KP Holland are set to join forces once again for a week-long event during the FlowerTrials, with the central theme for the 2025 edition being “The future of growing.” In a world where greenhouse horticulture is constantly evolving, this theme is more relevant than ever. New technologies, climate challenges, and shifting market demands are calling for future-proof solutions and innovative genetics.
Showcasing Innovation and Sustainability
From June 10th to 16th, at Kasteelweg 16 in Naaldwijk, the Netherlands, KP Holland and HiBreeding will demonstrate how they are addressing tomorrow’s challenges and opportunities through innovative breeding, sustainable practices, and the latest varieties in the product groups Kalanchoe, Spathiphyllum, Curcuma, and Hydrangea. Visitors can expect a comprehensive presentation featuring over 80 varieties, around 20 novelties, and insights into every stage of cultivation: from young plant material to (digital) sales of flowering plants. The presence of Floriday at this FlowerTrials location reinforces the theme “The future of growing,” with digitalization and (online) sales being essential components of tomorrow’s method of working.
Cupido Primio: A New Standard in Spathiphyllum
In a world where health and well-being are increasingly important, KP Holland is setting a new standard within the Spathiphyllum family with its Cupido Primio varieties. These varieties combine the familiar, elegant appearance of Spathiphyllum with a unique new trait: blooming without producing or spreading pollen. “We truly believe this feature can make a difference within the existing assortment,” says Pim van der Knaap, Commercial Director at KP Holland. Visitors to the FlowerTrials will have the opportunity to be the first to discover this next generation of Spathiphyllum during an exclusive display at Kasteelweg 16 in Naaldwijk.
Sun- and Heat-tolerant Hydrangeas
HiBreeding is continuously focused on improving its current portfolio of Hydrangeas. In a world where climate change presents increasing challenges, the company is developing varieties that are sun- and heat-tolerant. This means these cultivars are suitable for warmer climates or for planting in full sun. Additionally, due to changing laws and regulations, fewer growth regulators are allowed to be used. As breeders, HiBreeding has taken this into account and will be showcasing varieties that require little to no growth regulation during the FlowerTrials. All of this comes with the trusted qualities customers have come to expect from HiBreeding genetics, such as strong stems, good longevity, and ease of cultivation, says Mike van Schie, Product Manager at HiBreeding.
