Details Flowers Software has announced a strategic partnership with Floral Greens Farmers of Florida, a collective of foliage growers dedicated to sustainability, community engagement, and promoting Florida-grown greens in floral design through technology.
Through this collaboration, users of the Details Flowers Software platform will gain enhanced access to a wide range of lush and diverse greenery from Floral Greens Farmers of Florida. This includes popular varieties such as leatherleaf fern, aspidistra, monstera, pittosporum, and other specialty and seasonal greens native to the region.
“This partnership is all about celebrating the beauty of Florida and the growers who make it possible,” said Corrine Heck, Founder and CEO of Details Flowers Software. “We’ve always been passionate about connecting florists with quality, reliable sources, and there’s no better way to do that than by supporting the people growing right in our own backyard, here in Volusia County, Florida!”
Floral Greens Farmers of Florida was established to champion Florida’s long-standing legacy in the foliage industry. The state is one of the largest producers of cut greens in the country, with farms spanning generations and significantly contributing to the floral supply chain. The collective’s mission is to advocate for these growers, promote locally-grown greens, and educate floral professionals on the value of regional sourcing.
The partnership will bring several meaningful benefits to the floral community. Enhanced visibility for Floral Greens Farmers of Florida’s premium foliage within the Details platform will make it easier for florists to discover and incorporate locally grown options into their designs.
“We are excited to partner with Details Flowers and bring all of its members information and access to our beautiful, American Grown greenery,” said Toni Clair, Marketing & Compliance Administrator of Floral Greens Farmers of Florida Cooperative. “With the recent fluctuating tariff market, we want all of our American florists and wholesalers to remember our farming roots in the USA. The Floral Greens Farmers of Florida and other floral greens and flower farmers across our country have been proudly farming for this amazing industry for over 80 years. We are grateful for the opportunity to help florists discover more of the amazing floral greens available through the collaboration with Corrine and the Details Software Team!”
Members will also have the opportunity to connect more personally with the growers through engaging spotlights and stories that highlight the people and passion behind Florida’s foliage farms. Most importantly, the collaboration supports U.S. agriculture by promoting American-grown, local sourcing and reducing reliance on imported products, especially given the impact of tariffs.
“We are excited that this partnership will strengthen the floral supply chain and the Florida farming community,” said Clair.
