Hasfarm Europe has announced a key appointment to its management team, with Paul Evers joining as Business Development Manager effective from June 1st. In his new role, Paul will play a crucial part in shaping the company’s product portfolio and ensuring the successful introduction of high-quality propagation materials to the European market.
Paul Evers’ Background
Paul Evers brings a wealth of experience to Hasfarm Europe, having enjoyed a successful international career in horticulture. With extensive expertise in young plants, including annuals, perennials, and pot plants, Paul has a proven track record of connecting breeders and growers and translating innovation into practical production. “With a reliable supply of quality cuttings, we believe this will be a success for all involved,” the company said in a statement.
About Hasfarm Europe
Hasfarm Europe is a leading supplier of propagation materials from Vietnam to the European horticultural market. As part of Dalat Hasfarm, the company is involved in the cultivation, distribution, and retail of cut flowers, pot plants, and young plants across Asia and Europe. Dalat Hasfarm operates four farms in Vietnam, with a total greenhouse area of 220 hectares. The company’s operations are supported by a well-established cold chain logistics and distribution network, which is a key factor in its success.
Dalat Hasfarm’s History and Achievements
Founded in 1994, Dalat Hasfarm started with its first farm in Dalat, the horticultural center of Vietnam. Since then, the company has grown to become a key supplier throughout the Asia-Pacific region, with an established retail and wholesale network in Vietnam. The Young Plants Division produces cuttings and propagation materials for growers worldwide.
Dalat Hasfarm is also a frontrunner in sustainable crop protection, offering biological alternatives to chemical pesticides through its Bio-Pro program. The company has achieved several international growth milestones, including the expansion into Japan with Greenwings Japan in 2010, the entry into China through the acquisition of Kunming Hasfarm in 2014, the expansion into Indonesia via the acquisition of Hasfarm Labs, and the launch of cut flower production under the Toba Hasfarm brand in 2017.
Looking Ahead
Paul Evers expressed his enthusiasm for his new role, saying, “I’m looking forward to working closely with our partners across Europe and Vietnam to help shape strong product lines that benefit everyone in the chain, from breeder to grower to consumer.” Hasfarm Europe is equally excited about Paul’s appointment, stating, “We are excited to have Paul on board as we continue to grow and innovate.”
