Selecta has announced the acquisition of Piante Keicher’s share in the “Hibiscus Working Group,” a significant step in expanding its portfolio. The Hibiscus Working Group is a collaborative effort focused on the breeding and marketing of Sunny Cities Hibiscus, comprising members Peeters Potplanten, Kwekerij Groenhof, Piante Keicher, Vireo, and Agriom.
About Piante Keicher
Piante Keicher is a well-regarded young plant producer based in Latina, Italy, within the “Agro Pontino” region. Founded in 1985 by Dieter Keicher, the company has built a reputation for its high-quality young plants of Hibiscus and Mandevilla. Since 2014, Piante Keicher has been a key member of the Hibiscus Working Group, contributing to the development of the Sunny Cities assortment, which now includes around twenty varieties. The group’s recent breeding efforts have focused on developing varieties suitable for warmer climates, while also working on varieties for different pot sizes and standard Hibiscus trees.
Selecta’s Expansion
By acquiring the commercial rights from Piante Keicher, Selecta becomes the newest member of the Hibiscus Working Group and will distribute the starting material of the Sunny Cities varieties in Europe. This move is part of Selecta’s strategy to expand its product range and market reach. Recognizing the importance of Hibiscus in global markets, Selecta plans to extend its focus beyond Southern Europe to explore opportunities in Asia and other regions.
Industry Reactions
Mariano Tartaglia, General Manager of Selecta Trading, Italy, expressed enthusiasm about the new partnership, stating, “We are very happy to welcome a new partner into our group. Dieter Keicher aligns with our values of delivering high-quality products, expertise, and a passion for plants. His extensive experience in genetics and product management will continue to support Selecta with valuable technical insights.”
Martijn Kuiper of the Hibiscus Working Group also welcomed Selecta, saying, “We are excited to have Selecta join our cooperation. We believe that their addition will strengthen our strategy of positioning Sunny Cities with the best growers in Europe.”
Upcoming Events
Selecta invites its customers to explore the new hibiscus varieties during the Flower Trials in week 24. The trials will be held at Kwekerij Bloem en Tuin, Oudecampsweg 4, NL – 2678 KN De Lier, and at Agriom Achterweg 58A, NL- 1424 de Kwakel.
This acquisition marks a strategic move by Selecta to enhance its product offerings and strengthen its position in the horticultural industry.
