Morita Hiroaki, a dedicated lily grower from Kochi Prefecture, recently shared his insights and experiences in an interview. He spoke about the profound sense of joy he feels in his daily work, especially when he hears that someone who received a gift of lilies was pleased with them. Morita highlighted that Kochi’s unique climate is extremely well-suited for lily production, which has contributed to the success of his business.
Morita also delved into his long-held dream of producing “pollen-free lilies.” About 10 years ago, he reached out to a breeding company in the Netherlands with this innovative request. His vision was granted, and the result is the “River Series,” a line of pollen-free lilies that are now being commercialized. These lilies do not pollute the surrounding area with pollen, making them an appealing choice for consumers who value cleanliness and environmental friendliness.
Looking to the future, Morita expressed his passionate desire to create pollen-free lilies in a variety of colors. He believes that this direction will not only meet consumer demands but also set a new standard for lily cultivation. Morita’s dedication to innovation and his commitment to producing high-quality, eco-friendly lilies reflect his deep passion for his craft.
