This June, Danziger is set to transform FlowerTrials into a comprehensive experience that goes beyond merely presenting new flower varieties. Scheduled from June 10 to 13 in the Netherlands, the event will unveil the company’s 2026 assortment and latest variety innovations, while also offering valuable opportunities for connection, learning, and growth.
A Focus on People and Processes
Danziger is emphasizing the human and procedural elements behind its innovations. Visitors will have the chance to interact directly with the company’s experts through morning sessions led by specialists, gaining practical insights from the field and an inside look at the processes and products that drive these innovations.
“Behind every wow is a whole lot of how,” says Ori Danziger, Deputy CEO. “At FlowerTrials 2025, we’re not only presenting new varieties but also sharing the insights and expertise that help growers succeed.”
A Stunning Display and Inspiring Concepts
Attendees can expect a visually stunning display, a warm and welcoming atmosphere, and inspiring new concepts, including a first look at Danziger’s 2026 varieties. Known for combining pioneering genetics with practical grower support, Danziger’s showcase will highlight new varieties designed to meet today’s challenges: enhancing resilience, optimizing production efficiency, and delivering standout retail appeal.
Knowledge in Action
A new addition to Danziger’s FlowerTrials presence, daily expert sessions will offer practical, actionable knowledge on key industry topics. Held each morning at 8:00 AM at Imperial Plants, these sessions will feature Danziger’s own specialists alongside guest speakers, covering best practices in cultivation, breeding strategies, and market trends.
What’s New for 2026?
The 2026 season brings an exciting mix of new introductions and smart upgrades to trusted favorites. Whether it’s improved adaptability, stronger garden performance, or eye-catching colors, these innovations are designed to make growers’ jobs easier and their results even better.
Besties™ – New Osteospermum Series
The Besties series introduces vibrant colors and continuous blooms to every garden. Modeled after the Amethyst standard, these new varieties feature an upright, mounded habit with large, well-branched flowers. With strong rooting abilities and an extended flowering period, they provide season-long beauty. Flowering consistently within 7-10 days across different locations, Besties ensures uniformity and reliability. Just like true friendships, this series offers a diverse range of colors, enriching gardens with charm, resilience, and a constant display of floral abundance.
Sol Luna Prime™ – Hybrid Impatiens
Sol Luna Prime is a true garden game-changer, delivering unmatched uniformity and blooming earlier than other New Guinea Impatiens on the market. Its exceptional adaptability allows it to thrive in both sun and shade, making it an excellent choice for growers and home gardeners alike. With superior wilting recovery and a compact, mounded habit that prevents legginess, Sol Luna Prime ensures vibrant, long-lasting displays in containers, hanging baskets, and landscapes.
DuraBella® – Long-Lasting Beauty
DuraBella revolutionizes combination programs with vibrant, retail-ready recipes that balance color and texture. These low-input combos require just two or three liners, saving growers time and resources while delivering outstanding performance. They finish as quickly as traditional plantings, need less water, and stay beautiful longer. Danziger’s US and European teams collaborate to craft market-specific recipes, ensuring every combination thrives. Thoroughly trialed for harmony and longevity, DuraBella guarantees stunning, lasting displays.
Capella™ Hello Sunshine Petunia
Capella Hello Sunshine is a new addition to the well-known Capella series. It is an early variety with an abundance of vibrant light-yellow flowers. This new variety will perform beautifully as a standalone or in combinations. The Capella series is available in 23 colors that meet every grower’s needs. It is known for excellent performance in propagation, blooming early enough for any program, and creating a tidy pot with minimal PGR use. Capella will continue to grow and gain size in the garden with plenty of bloom power.
Vanessa™ Compact Hot Red Verbena
A bold new addition to the Vanessa Compact Verbena Series, Hot Red delivers bright, dazzling re-blooms with proven mildew resistance, excellent adaptability to environmental changes, and long-lasting bloom power. This series stays compact with little to no PGRs needed.
Pazzaz™ – Portulaca
Pazzaz Portulaca blooms with energy at first light, delivering outstanding performance, vivid color saturation, and unmatched heat and drought tolerance. Already a proven top seller, Pazzaz now features a refreshed brand look and point-of-purchase appeal. The 2026 season adds more pizzazz to the Pazzaz Nano series with the juicy hues of Scarlet Twist.
Invitation to Experience Innovation
Danziger invites FlowerTrials visitors to experience firsthand how innovative genetics, practical solutions, and expert knowledge come together to support grower success. “Our goal is to turn challenges into opportunities, providing growers with varieties and tools that make a difference,” adds Ori Danziger. “Our entire global team will be there for you – breeders, product experts, sales, marketing, customer service, and our full European team. All looking forward to meeting you in person.”
