Heliospectra AB has announced the appointment of Denis Dullemans as Lead Global Greenhouse Sales, effective June 1st, 2025. This strategic move aims to further strengthen the company’s position in the global greenhouse market.
Denis Dullemans brings over 20 years of experience in the horticulture and greenhouse industries to his new role. His career has seen him hold senior positions at Dutch Lighting Innovations (DLI), Dalsem, and Agrolux, where he was instrumental in expanding market presence and forging strong partnerships with commercial greenhouse growers worldwide.
“Denis has a proven track record in both lighting and complete greenhouse solutions,” said Bonny Heeren, CEO of Heliospectra. “His expertise, unique perspective, and commercial insight will be instrumental as we continue to grow our footprint in the global greenhouse sector.”
Denis will join Heliospectra’s management team and will be based in the Netherlands. His appointment completes a highly experienced and capable team in the region, which includes Bram Meulblok, Piet Hein van Baar, and Peter Klapwijk, who has been a board member at Heliospectra since 2023. The team will work closely with the local order management team based in Breda, combining commercial, technical, and strategic expertise to better serve growers and partners in the Netherlands, throughout Europe, and beyond.
In his new role, Denis will spearhead Heliospectra’s global sales efforts in the greenhouse segment. He will focus on providing customers with cutting-edge LED lighting solutions tailored to improve crop quality, increase yield and efficiency, and support sustainable growing practices.
“I’m excited to join Heliospectra and contribute to a company that is shaping the future of horticulture with innovative technology,” said Denis Dullemans. “Benefiting from their worldwide leadership position in dynamic LED lighting in the AGtech and Research segment for almost 20 years, I look forward to building out the greenhouse segment by working closely with growers around the world to help them achieve better results through data-driven and energy-efficient lighting strategies.”
Throughout his career, Denis has combined technical insight with hands-on operational experience, enabling him to bridge the gap between grower needs and innovative technologies. His passion lies in helping the horticulture industry evolve through smart, scalable solutions that drive efficiency, sustainability, and long-term success for growers worldwide.
Heliospectra is confident that Denis’s valuable contributions will further drive innovation in controlled environment agriculture and enhance the company’s ability to serve its customers effectively.
