The Horticultural Trades Association (HTA) has revealed that Josh McBain, a globally renowned foresight expert and the Founder & CEO of strategic intelligence consultancy Next Up, will be a featured speaker at this year’s “Horticulture, The Conference.”
Josh McBain brings extensive experience in futures research and strategic analysis to the event. His keynote session, titled “What’s Shaping Our Industry? A Strategic Perspective,” will delve into the key global forces that are shaping the future of UK environmental horticulture. This includes examining economic forecasts, geopolitical dynamics, evolving consumer behaviors, and breakthrough technologies.
McBain has delivered transformative foresight programs for organizations worldwide, significantly impacting business performance and influencing government policy. His research and insights have been widely covered by major international media outlets. He is particularly known for his ability to connect the dots between environmental, social, technological, and economic changes.
HTA Chief Executive Fran Barnes commented, “Josh’s expertise in decoding future trends and their implications for horticulture makes his session a must-see. As our industry faces mounting pressures and opportunities, his strategic overview will provide our delegates with a valuable edge as they plan for the future. We are thrilled to have him join us on the conference stage.”
Josh McBain joins previously announced conference dinner speaker Jeremy Vine, contributing to what promises to be a standout program for the UK’s premier horticultural business event.
“Horticulture, The Conference” is scheduled for Thursday, 25 September 2025, at the Barbican Centre in London. Early Bird pricing is available until 31 July, with a sliding scale starting at £99 per person for groups of three or more from the same organization. For more details, pricing, and to book tickets, visit the event website at the link provided.
