As the demand for locally grown flowers continues to soar, Royal Anthos and its lily bulb vendors have reaffirmed their commitment to the Slow Flowers Society, a community dedicated to connecting consumers with local flower farmers and florists. This partnership is set to support American flower farmers through a Lily Growing Master Class, available in Spanish, Hmong, and English.
The U.S. floriculture market is experiencing significant growth, with a valuation of $8.11 billion in 2024, according to the IMARC Group. Projections indicate that the market will reach $14.05 billion by 2033, driven by a compound annual growth rate (CAGR) of 5.60% from 2025 to 2033.
This growth is supported by a substantial increase in the number of commercial farms growing flowers for the florist market. The 2022 Census of Agriculture reported nearly 10,800 such farms, marking a remarkable 50% increase since 2017. This surge reflects the growing consumer preference for locally grown flowers.
“We’re proud to support this thriving sector by providing valuable resources that highlight the beauty and market potential lilies bring to flower farmers’ offerings,” said Mark-Jan Terwindt, director of Royal Anthos.
The Slow Flowers Society has seen significant membership growth over the past decade, driven by consumers’ desire to support local agriculture. The platform now represents around 750 small flower farmers and floral designers.
“Consumers are increasingly conscious about ‘doing well’ with their purchases, and supporting locally-grown flower farms is a key part of this trend,” said Debra Prinzing, founder of Slow Flowers. “Our partnership with the National Gardening Association’s annual consumer survey last year revealed that 66% of respondents cited helping family-owned flower farms and keeping jobs in their region as a top reason for buying local blooms. Other reasons included backing community economic growth (60%) and protecting local floral agriculture (51%).”
Peggy Anne Montgomery, account executive at Garden Media Group, emphasized the importance of buying local flowers. “Consumers love buying local flowers because they support local farmers and strengthen community connections. By choosing locally grown blooms, people contribute directly to small farms and rural economies, ensuring these growers can continue their work and traditions. Buying local is a simple yet powerful way to celebrate and sustain the people who grow with care and dedication.”
To further support American flower farmers, Royal Anthos and Slow Flowers have launched a nationwide lily trial program in collaboration with 20 flower farms across the country. This program aims to teach farmers how to better integrate lilies into their production. The trials will provide valuable, firsthand experience in cultivating, harvesting, and marketing lilies for local markets.
