Effective July 1st, Chris van Hulzen will assume the role of Chief Technology Officer (CTO) at JB Groep. This strategic appointment is aimed at bolstering the company’s technical capabilities and driving innovation in the rapidly evolving greenhouse horticulture sector.
“Technological advancements in our industry are progressing at an unprecedented pace,” said Chris van Hulzen. “Our goal is to support installers globally with intelligent, reliable, and high-quality systems that ensure a sustainable and profitable future for greenhouse horticulture.”
In his new role, Chris will be tasked with shaping and strengthening JB Groep’s technical strategy. His responsibilities will include driving innovation, optimizing internal processes, and developing new technologies that align with the market’s rapidly changing demands.
Jordy van den Berg, CEO of JB Groep, emphasized the significance of this appointment: “We are currently in a phase of robust growth, expanding in size, reach, and ambition. Chris brings the experience and strategic vision we need to take our next steps, explore new markets, and deepen our technical capabilities. His pragmatic approach and forward-looking perspective are an ideal fit for our team.”
“Chris not only focuses on current technology but also on where we want to be in five years,” added van den Berg. “This long-term vision helps us plan ahead and build smarter systems, ensuring we stay at the forefront of innovation in our industry.”
