NIPR International has unveiled a new rose variety named “Shabby Chic,” which is quickly becoming a favorite among bridal florists, floral designers, and upscale boutiques. According to Alessandro Ghione of NIPR International, this rose offers a perfect blend of timeless elegance and modern flair, making it highly sought after in various markets.
“Shabby Chic” is a mutation of the breeder’s “Vintage” variety and is cultivated by Ivan Freeman of Uhuru Flowers in Timau, Kenya. The rose features soft champagne-green petals edged with delicate cherry pink, creating a gentle, watercolor-like contrast. Ghione describes the coloration as evoking “a quiet elegance, less polished and more personal. It’s a bloom that feels both timeless and contemporary, echoing the charm of the shabby chic style for which it’s named.”
The rose’s performance is equally impressive. “We have selected and tested this variety over five years,” said Ghione. “The result is a rose with a compact well,-formed bud, excellent vase life, and a strong, productive plant, making it well-suited for premium cut flower markets.”
Positive Market Response
Ivan Freeman, the grower behind the introduction of “Shabby Chic,” highlighted the unique appeal of this rose. “We felt this specific color combination was missing in our assortment,” he said. “It’s a very elegant rose, something soft but still distinct.”
Currently, “Shabby Chic” is being grown on a small scale of 0.125 hectares as the team assesses its market performance and builds up budwood for future propagation. Despite being in early production, the rose has already been shipped to various markets across Europe, the Middle East, Asia, and Africa. “The initial feedback has been very positive,” Freeman shared. “Floral designers seem excited about it, and there’s a growing interest.”
Plans for Expansion
Given the strong early reception, Freeman is already considering expanding the growing area. “We would like to increase the area,” he confirmed. “We’re seeing potential, and we believe ‘Shabby Chic’ has a long-term place in the premium rose segment.”
With its unique coloration, excellent performance, and positive market response, “Shabby Chic” is poised to become a staple in the premium rose market, appealing to both designers and consumers alike.
