The FlowerTrials have officially kicked off in the Netherlands. Despite a chilly start to the week, temperatures are projected to soar to around 30 degrees Celsius later in the week. However, the real focus is on the plant breeding sector, which is in full swing, inviting customers and visitors to view the latest innovations and existing range of products.
A total of 56 companies are participating in the event, displaying their latest innovations and future developments in potted and bedding plants across three regions in the Netherlands. Last year, the event attracted 5,300 visitors from over 80 countries. Our reporters are currently on the road, visiting all the participating companies to uncover the latest trends, plant solutions, and sources of inspiration.
Participants include notable companies such as PanAmerican Seed at Florensis’ location, Florensis, and Schneider Youngplants.
For more information, including an overview of all participants and locations, route descriptions, and registration options, please visit the official website.
