In the latest episode of the Slow Flowers show, the hosts ventured into an urban cutting garden in Seattle’s Beacon Hill neighborhood, where they met Eleanor Blackford, a seasoned wedding florist and longtime member of the Slow Flowers community. Eleanor’s 6,000-square-foot city lot is a vibrant oasis that supplies her studio with fresh, locally grown blooms. Over the years, Eleanor has cultivated this unique space to support her floral business, which has evolved significantly since its inception.
Eleanor initially launched Bash & Bloom as a wedding and event business focused on creating grand floral arrangements for large-scale celebrations. However, as her career progressed, she felt a growing desire to shift her focus. This led her to rebrand her business as Bloomwood Floral, a move that better reflects her current approach to floral design. Today, Eleanor specializes in crafting personalized, garden-inspired floral commissions for couples. Her work is deeply rooted in the seasonal beauty of her urban garden, allowing her to create truly unique and sustainable arrangements.
The Slow Flowers show’s visit to Eleanor’s urban cutting garden offers viewers a glimpse into the world of sustainable and locally sourced floral design. Eleanor’s journey from running large-scale events to creating intimate, garden-inspired commissions highlights the evolving trends in the floral industry. Her dedication to growing her own blooms and using them in her designs not only sets her apart but also underscores the importance of sustainability in modern floral practices.
