De Ridder Flower and Bulb Nursery is set to introduce a captivating new addition to the world of gladioli this season: Flamencos. Drawing inspiration from the graceful and dynamic movements of flamenco dancers, this series is designed to bring a bold and emotionally resonant presence to florists and wholesalers.
A Flower of Expression and Craftsmanship
The Flamencos series is characterized by its ruffled, double-flowered petals, which evoke the swirling fabric of a flamenco dress. According to the nursery, these unique petals not only add an elegant and expressive touch to floral arrangements but also boast a strong structure that sets them apart from other gladioli. “The robust petals ensure that the flowers remain beautiful for an extended period, making them a standout choice for any arrangement,” the company explains.
Bittersweet Beauty for Every Occasion
Flamencos captures the full spectrum of human emotions, ranging from deep sorrow to exuberant joy. Much like the flamenco dance, where emotions are translated into movement and form, this flower offers a versatile product that can be used for a wide range of occasions. “From weddings and celebrations to commemorations and sophisticated bouquets, Flamencos is a perfect fit for any event,” the nursery states.
A Symbol of Connection
The striking appearance and unique qualities of the Flamencos series have inspired more than just a name. In collaboration with marketing agency Pull Position, a comprehensive concept has been developed, complete with matching photography. “The concept tells a story of passion, craftsmanship, and emotion, with symbolism that resonates directly with floral stylists and arrangers,” the company says.
Exclusive Availability
Flamencos will be exclusively available at De Ridder Flower and Bulb Nursery starting from week 26. Florists and wholesalers interested in incorporating this unique and expressive flower into their offerings can look forward to its debut in the coming weeks.
