From June 10 to 13, 2025, Breeders Avenue will open its doors to visitors during FlowerTrials®. Located in a prime central spot near Schiphol Airport and Aalsmeer, six leading breeders are joining forces to present their latest innovations in plant breeding. These breeders include ABZ Seeds, Brandkamp, Hem Genetics, Hortinno by FlorAmor, Schoneveld Breeding, and Takii.
A Single Destination for Plant Breeding Innovation
Breeders Avenue offers a unique opportunity for visitors to explore the latest advancements in plant breeding from six companies, all under one roof. The venue, strategically situated in Kudelstaart, near Aalsmeer, is an ideal meeting point for both international and domestic visitors. With the slogan “Six breeders, one stop!”, Breeders Avenue aims to provide a convenient and comprehensive experience for attendees.
A Fresh and Modern Presentation
This year’s event features a refreshed and modern look, along with a newly designed visitor route. The presentation highlights the power and innovation of the participating companies, offering guests a sneak preview of the latest breeding developments. Visitors will have the chance to discover which promising new plant varieties are set to make their market debut.
Company Highlights in the “Novelty Gallery”
In the newly designed “Novelty Gallery,” each exhibitor will present two product highlights. Additional product assortments can be viewed at each company’s individual stand. Here are some of the standout products from the participating breeders:
ABZ Seeds: Showcasing flavorful strawberry varieties such as the charming Queeny and the elegant Lizzy, both featuring colorful blooms and tasty fruit.
Brandkamp: Presenting their striking Jollies La Grande fuchsias and the versatile Ibiza chrysanthemums, perfect for colorful mixed containers.
Hem Genetics: Introducing the all-new genetically compact Dianthus Divinity series and spectacular new colors in the Petunia Shake series.
Hortinno by FlorAmor: Launching a new Rhododendron XXL collection, featuring five vibrant new colors with extra-large flower buds.
Schoneveld Breeding: Unveiling the first blue cyclamen, the Super Serie Dragon, and the uniquely bi-colored Gerbera Joybera in Milkshake and Sunrise tones.
Takii: Completing the lineup with the award-winning seed dahlia Black Forest Ruby and the FleuroStar nominee Hanabee F1 White — both real eye-catchers.
These innovations and more will be on display in the “Novelty Gallery,” providing visitors with a glimpse into the future of plant breeding.
