Lazzeri, a renowned Italian breeder and young plant supplier, recently held its annual Sales Meeting in Sabaudia, Italy. The event brought together the company’s team for an exchange of ideas and inspiration, culminating in a memorable dinner in an enchanting setting.
The meeting provided an opportunity for the Lazzeri team to delve into the core of their business—the production of Cyclamen, Dipladenia, and Poinsettias. The technical team showcased their expertise and passion, offering an in-depth look at the company’s operations.
A highlight of the event was the official unveiling of Lazzeri’s Spring/Summer 2026 collection, which is now being shared globally. Key innovations include the new Verbena “Encantada” series, known for its intense and vibrant colors, and the Impatiens New Guinea “Sol Luna Prime,” an exceptional variety suitable for full sun exposure. The Calibrachoa “Gran Mille Baci” collection also expands with the introduction of two new varieties.
Lazzeri emphasized one of its core strengths—Dipladenia, a long-standing flagship of their production. Recent additions to the Sundaville series include two red varieties, Verona and Bordeaux, while the Brasileira series is expanded with two pink shades: Dark Pink and Rose.
For more information on the new collection, visit Lazzeri’s website. Those interested in meeting the Lazzeri team and viewing a part of their assortment can visit them at the FlowerTrials at the Royal Van Zanten location in Rijsenhout, the Netherlands, from June 10-13.